Tuesday, February 7, 2017

How Technology has Changed the Work of Communicators and the Training they Need

             If You're Not First You're Last and If You're Not Fast You'll Never Be First

            “The new media ecology, with its additional agendas of interactivity, democracy, multimediality, and with a new domain of bloggers and citizen reporters, presents a set of issues and opportunities that extend beyond familiar boundaries” (O’Sullivan & Heinonen, 2008). This has been the message relayed and is somewhat the basic way of life now. It’s a fast and first world that we live in and it provides great opportunities for amateur journalists to get their feet wet while also providing instantaneous news to viewers. The uses of social media and video have completely revolutionized the way journalist and news organizations operate. Sites such as YouTube, Flickr, Twitter, and Facebook allow users to instantly upload text, video, pictures, audio, and also allows for live video feed so that viewers can instantly see the story or event taking place. This is ideal in a time where people want information and want it right away, they are able to go to these sites and gather that information immediately. “Now, anyone can commit a random act of journalism instantly by posting information and pictures. As such, professional journalists should promote their strengths, such as their credibility and reliability, so they can deliver the instant and accurate news that audiences demand and depend on” (Kolodzy, 2013). With the benefits of being fast and first also come the ethical implication of being incorrect, misleading, or unethical altogether because people often times lose their ethical thinking in order to be first which is a huge dilemma. “They will have to rely on the benefits of different media – words, still pictures, audio, video – to provide the best aspects of the story to the news audience. Journalists will also need to be open and transparent in terms of limitations. Whether they are reporting via Twitter 10 minutes after arriving at the scene of a car crash or four hours after sitting in on a town-hall meeting, the tried-and-true aspects of good journalism all come into play in reporting for a mobile, digital, and interactive news audience” (Kolodzy, 2013).

            This “fast and first mentality” because of technology has also brought about an increase in training for communicators and in particular, journalists, to better equip them. Ethical writing and publishing training must be a vital part in any news organization. With the rise of self-journalism and people being able to create just about anything that want and publish it online, the news organizations must stick to the basic principles of journalism and deliver the facts in the same way that they were given. Journalists need training in remaining true and ethical but also people outside of news organizations need training on digital media literacy so that they will be conscious of the content that they are reading and look for proper sources to verify if the information is legitimate or not. They will look for other articles that defend what they are reading so they can take what they are reading as the truth.

          What quicker way to be fast and first then to go live? The Facebook Live function allows any Facebook user to instantly begin recording a video from wherever they are and have it be recorded live on Facebook for everyone to see. This is the revolution to self-journalism and broadcasting because instead of waiting for the 6 'clock segment of Sports Center to watch the New England Patriots home coming parade for winning the Super Bowl, it was recorded live on Facebook, as if the viewer were right there in the action.


Or how about being able to follow your favorite celebrities and get to dive into their awesome lives. Like Harry Connick Jr recording a Facebook Live video of himself on the sidelines of the Super Bowl watching the players warm up.


Reference:

Kolodzy, J. (2013). Practicing Convergence Journalism: an introduction to cross-media storytelling. New York, NY: Routledge.

O'Sullivan, J., & Heinonen, A. (2008). Old Values, New Media. Journalism Practice, 2(3), 357-371. doi:10.1080/17512780802281081

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