Easy To Gather Important Information
“Mass media, as the term itself suggests, is a mode of mass
communication that links all individuals within a society through dissemination
of information via use of technology” (Murshed, n.d.). Mass media technology
has allowed people from anywhere in the world to stay connected with current
events. The only way that people are able to learn about undeveloped countries
is from the use of new technology and vice-versa. We are able to obtain
information on a local, state, national, and global level. This is important
for events such as natural disasters. Instead of being in the dark and not
knowing the impact of say a hurricane, new technology has allowed users to
follow the hurricane and see its devastation allowing us to further prepare for
these type of instances.
After reviewing the History of Advertising graphic, I
believe that from furthering technology it has enabled advertising and other
information to find us as opposed to us seeking it out. We would use to have to
find something in the newspaper or hear it on the radio or in a television
commercial. Then came email, smartphones, and social media where ads are
specifically targeted to a certain demographic or audience and placed for the
person to see. This has shaped society’s expectations of the news and media
because they are expecting to be delivered the stuff that they are interested
in.
Reference:
Murshed, M. (n.d.). Mass Media and
Its Influence. Retrieved March 05, 2017, from http://www.academia.edu/4188608/Mass_Media_and_Its_Influence
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